Joe’s Crab Shack, a Texas-based chain, is coming to Harlem. What’s next, Red Lobster? Actually, that’s not a joke. Red Lobster is coming next.
Harlem is about to go on a seafood diet.
Joe’s Crab Shack will open July 30 on W. 125th and Frederick Douglass Blvd., the first city location for the Texas-based, national seafood chain known for its buckets of southern-style crab and lobster bakes.
The first 100 piscivores through the door at the opening will get free crabs for a year. And one lucky diner will get the biggest catch: free crabs for life.
Joe’s is the most recent big chain to drop anchor uptown, following Designer Shoe Warehouse, Blink Fitness, and Whole Foods.
And Red Lobster plans to open next to the Apollo Theater, though its opening date remains unannounced.
For now, Joe’s is the only big fish plying Harlem’s waters — and the restaurant’s president is looking forward to taking the uptown plunge.
“Harlem is such a vibrant neighborhood,” said Jim Mazany. “We can’t wait to bring Joe’s brand of excitement — along with great southern seafood — to the area.”
Joe’s Crab Shack, 2349 Frederick Douglass Blvd. and 125th St. in Harlem, (212) 222-0445, opening July 30, 11 a.m.-midnight. For info, visit http://www.joescrabshack.com.
By Laignee Barron / NEW YORK DAILY NEWS